Finding Answers in Life Together

UBS launches global brand campaign (PRNewsFoto/UBS)

UBS launches global brand campaign (PRNewsFoto/UBS)

It‘s the important things – family, our values, the impact we have on other people – that unite us. And although making sense of it all can be hard, asking the right questions can make things a little clearer.

With the aim to find best way forward in answering financial questions, the Swiss global company UBS has launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction.

The brand campaign features portraits by Annie Leibovitz which is one of the famous American portrait photographers, focusing on entrepreneurs who embody specific questions.

UBS launches global brand campaign (PRNewsFoto/UBS)

UBS launches global brand campaign (PRNewsFoto/UBS)

UBS launches global brand campaign (PRNewsFoto/UBS)

UBS launches global brand campaign (PRNewsFoto/UBS)

A brand film with a series of questions asked in the voice of clients is also produced for this campaign.

The film consists only of text on a white background accompanied by Family of the Year’s hit song “Hero.”

In conjunction with the global brand campaign, UBS has announced a wider cultural partnership with Annie Leibovitz. The bank has commissioned a body of new work from the photographer, focusing on portraits of women who effect positive change. These and existing works will be shown at an international exhibition tour entitled “Women.”

Annie Leibovitz, New York City, 2004, © Annie Leibovitz

Annie Leibovitz, New York City, 2004, © Annie Leibovitz

The exhibition will launch in London in January 2016 and travel to 10 global cities over 12 months. Alongside the commissioned photography, UBS will present behind-the-scenes footage online offering glimpses of how the celebrated photographer works and gains insight into her subjects. Further details about the tour can be referred here.

Check out as well on retired British Formula Once racing driver David Coulthard explains how he tries to find a balance that’s right for him and his loved ones in a short video below.

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